A handloom saree transcends mere apparel; it embodies the artistic pride of India, representing beauty, elegance, and diversity. Within the intricate threads lie the dedication of communities, often underappreciated for their skills and craftsmanship.

In the heartlands of Odisha, weaving is not just a skill; it's a way of life. The weaving community depends on this ancient art form to light their chulha (stove) and illuminate their homes. In the soft glow of dim lightbulbs within mud houses, families dedicate their days to the loom, crafting exquisite sarees adorned with intricate designs. Their commitment is unwavering, ensuring each piece is flawless.

However, the craft of handlooms and the very lifestyle of these weavers face a grim reality - a slow decline. As the world races towards fast fashion, the demand for hand-made sarees has plummeted over the past decade. The weavers struggle to make ends meet and provide for their families, aggravated by the soaring prices of yarn that make it harder to sustain this hereditary profession.

"One cannot think of supporting his family by weaving alone now. Hence, several weavers are giving up their traditional profession. There were 40 looms at Badbazar. But, a majority of the weavers gave up this profession. Now, there are only three looms at Badbazar," expressed Manabhanjan Meher, advisor to the local weavers’ society, Nikhila Odisha Meher (Bhulia) Samaj, painting a stark picture of the issue our founders are determined to address.